Managing Customer Experience and Relationships: A Strategic Framework, 4ed

ISBN-10: 9370602895
ISBN-13: 978-9370602892
Publisher: Wiley
Publication date: 1 August 2025

Name: Managing Customer Experience and Relationships: A Strategic Framework, 4ed
SKU: 9789370602892
Availability: InStock

SKU: 9789370602892

Original price was: ₹799.00.Current price is: ₹759.05.

Unlock the power of strategic customer relationship management with “Managing Customer Experience and Relationships: A Strategic Framework, 4ed.” This essential guide from The Bookish Owl delves deep into customer strategies, value building, and modern CRM. Discover new insights on Customer Success Management crucial for SaaS businesses, and enhance your decision-making with data-driven practices, including understanding statistical concepts without advanced math. Explore marketing challenges for startups, the role of agile processes, and the digitization of customer interactions through CRM tools like Salesforce. Navigate the evolving landscape of Big Tech and privacy concerns in this indispensable resource for students and professionals seeking to excel in customer experience and relationship management. Your comprehensive CRM solution awaits.

5 in stock

Category: Higher Education Textbooks Tag: Don Peppers