Sales and Distribution Management: Decisions, Strategies, and Cases. 7th Edition by Pearson | Post-pandemic sales and distribution management | New Case studies – Tech Always Corporation, Ramta Enterprises, Shamita Tobacco Company, Sayantini Cosmetics, Sapphire Paints Limited |

ISBN-10: 9361593994
ISBN-13: 978-9361593994
Publisher: Pearson Education
Publication date: 30 April 2024

Name: Sales and Distribution Management: Decisions, Strategies, and Cases. 7th Edition by Pearson | Post-pandemic sales and distribution management | New Case studies - Tech Always Corporation, Ramta Enterprises, Shamita Tobacco Company, Sayantini Cosmetics, Sapphire Paints Limited |
SKU: 9789361593994
Availability: InStock

SKU: 9789361593994

Original price was: ₹850.00.Current price is: ₹807.50.

Discover essential strategies for modern sales and distribution with Sales and Distribution Management, 7th Edition. This comprehensive guide, from Pearson, provides a deep dive into decision-making areas for sales managers, analyzing alternatives and real-world scenarios. Updated for the post-pandemic era, it emphasizes the sales executive’s role in marketing management, covering product line, pricing, distribution, and promotion strategies. With a strong Indian perspective, this edition features recent data, new case studies including Tech Always Corporation and Sapphire Paints Limited, and enhanced content on prescriptive selling, sales analytics, solution selling, online hiring, and evolving logistics. Ideal for students and professionals seeking to master sales and distribution in today’s dynamic market.

5 in stock

Category: Higher Education Textbooks Tag: Richard R Still