Marketing Management, 6th Edition

ISBN-10: 9360539961
ISBN-13: 978-9360539962
Publisher: Cengage Learning India Private Limited
Publication date: 15 July 2025

Name: Marketing Management, 6th Edition
SKU: 9789360539962
Availability: InStock

SKU: 9789360539962

Original price was: ₹495.00.Current price is: ₹470.25.

Master the dynamic world of marketing with ‘Marketing Management, 6th Edition’ from The Bookish Owl. This essential guide, by Iacobucci, offers a clear, engaging framework to understand how core marketing concepts interrelate and drive business success. Discover practical strategies for making impactful decisions and developing effective marketing plans in today’s challenging global landscape. This updated edition features revised chapters, new mini-cases, and the latest examples covering digital marketing, ethics, and social media. Reinforced by leading Harvard, Darden, and Ivey cases, this text provides a captivating learning experience for aspiring and seasoned marketers alike. Elevate your marketing expertise and drive company growth with this indispensable resource.

5 in stock

Category: Higher Education Textbooks Tag: Dawn Iacobucci