Marketing: A New Age Perspective
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Marketing: A New Age Perspective

SKU: 9789359309774

Original price was: ₹795.00.Current price is: ₹755.25.

Discover the future of marketing with “Marketing: A New Age Perspective” from The Bookish Owl. This comprehensive guide transcends traditional marketing, offering deep dives into integrated marketing communication and cutting-edge topics like Digital Marketing, AI in Marketing, Neuromarketing, and Marketing Analytics. Authored by experts, it blends essential marketing principles with emerging trends, preparing students for diverse careers across industries. Each chapter features engaging real-life vignettes and practical application exercises, making complex concepts clear and actionable. Organized logically into Marketing Concepts, Tools, and Applications, this book is an indispensable resource for students and faculty seeking a holistic and contemporary understanding of the marketing landscape. Get your copy today!

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Description

  • ISBN-10: 935930977X
  • ISBN-13: 978-9359309774
  • Edition: Latest Edition 2024
  • Publisher: Vikas Publishing House
  • Publication date: 24 July 2024
  • Language: English
  • Dimensions: 25 x 20.3 x 1.1 cm
  • Print length: 540 pages

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