Essentials of Modern Marketing by Kotler-i & Mukharjee

ISBN-10: 9359308412
ISBN-13: 978-9359308418
Edition: First Edition
Publisher: S Chand Publishing

Name: Essentials of Modern Marketing by Kotler-i &amp; Mukharjee
SKU: 9789359308418
Availability: InStock

SKU: 9789359308418

Original price was: ₹850.00.Current price is: ₹807.50.

Discover the essentials of modern marketing with ‘Essentials of Modern Marketing’ by Kotler-i & Mukharjee, the perfect guide for understanding today’s dynamic market landscape. This insightful book offers a clear, accessible approach to fundamental marketing theories and their practical application in the emerging Indian context. Featuring 20 real-world success stories from diverse Indian organizations, including consumer goods giants, innovative start-ups, and government bodies, this text bridges the gap between theory and practice. Learn to acquire core marketing knowledge, master key marketing tools, and develop effective marketing strategies. With contemporary topics like Post-Covid-19 marketing and AI-driven strategies, this book is an indispensable resource for aspiring marketers and business professionals seeking to excel in the Indian market.

5 in stock

Category: Higher Education Textbooks Tag: Kotler-i