Business Research Methods (2nd Edition)

Print length: 392 pages
Publisher: Vikas Publishing House
Publication date: 19 July 2024
Reading age: 17 years and up

Name: Business Research Methods (2nd Edition)
SKU: 9789359307107
Availability: InStock

SKU: 9789359307107

Original price was: ₹525.00.Current price is: ₹498.75.

Master business research with ‘Business Research Methods (2nd Edition)’ from The Bookish Owl. This essential guide, aligned with NEP 2020, offers a comprehensive, user-friendly approach to research methodologies. Perfect for undergraduate and graduate students in HR, marketing, finance, and beyond, it breaks down complex topics like multivariate analysis with practical examples and clear visual aids. Each chapter includes ‘Apply to Business’ case studies, revision questions, and class activities, ensuring you can confidently apply research principles to real-world decision-making. Discover ethical guidelines and gain practical insights, making this the definitive resource for students and managers seeking to excel in business research.

5 in stock

Category: Business & Economics Tag: HK Dangi