Consumer Behaviour in A Tribal Economy of Northeast India: A focus on Mizorum

Print length: 332 pages
Language: English
Publisher: Astral Publishing Authors Across the Globe
Publication date: 9 October 2025

Name: Consumer Behaviour in A Tribal Economy of Northeast India: A focus on Mizorum
SKU: 9789359195308
Availability: InStock

SKU: 9789359195308

Original price was: ₹2,695.00.Current price is: ₹1,886.50.

Explore the unique consumer behaviour within the tribal economy of Northeast India with this groundbreaking research focused on Mizoram. “Consumer Behaviour in A Tribal Economy of Northeast India” offers invaluable insights for businesses, media firms, and policymakers. Understand who is buying, why they are buying, and what drives purchasing decisions in this distinct market. This empirical study delves into the intricacies of household buying behaviour, drawing from psychology, sociology, anthropology, and economics. Discover the critical factors influencing consumer choices regarding products and services, providing a comprehensive understanding of evolving needs and satisfaction in a vital region. An essential read for anyone looking to connect with consumers in Mizoram and beyond.

5 in stock

Category: Sciences Tag: Laldinliana