The Future of Purpose – Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

ISBN-10: 9357460896
ISBN-13: 978-9357460897
Publisher: Wiley
Publication date: 22 June 2023

Name: The Future of Purpose - Driven Branding: Signature Programs that Impact &amp; Inspire Both Business and Society
SKU: 9789357460897
Availability: InStock

SKU: 9789357460897

Original price was: ₹919.00.Current price is: ₹873.05.

Discover how to build brands that truly matter in ‘The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society’. In today’s world, mere corporate social responsibility isn’t enough. Customers and employees demand more – they want businesses to leverage their expertise and resources to tackle societal challenges and existential threats. Authored by branding guru David Aaker and Varsha Jain, this essential guide reveals actionable strategies for creating signature programs that drive both business success and profound social impact. Learn to integrate purpose into your core strategy, inspire stakeholders, and build a legacy of positive change. Unlock the power of purpose-driven branding for your business and society.

5 in stock

Category: Higher Education Textbooks Tag: David A. Aaker