Description
- Print length: 296 pages
- Language: English
- Publisher: Kalpaz Publications
- Publication date: 1 January 2024
- Reading age: 15 years and up
- Dimensions: 21.59 x 13.34 x 2.07 cm
- ISBN-10: 9357226273
- ISBN-13: 978-9357226271
Availability: In Stock
Advertising in India: Trends and Impact
SKU: 9789357226271
Original price was: ₹590.00.₹442.50Current price is: ₹442.50.
Explore the dynamic world of ‘Advertising in India: Trends and Impact’ by Om Gupta. This comprehensive guide from The Bookish Owl delves into the history, evolving face, and ethical considerations of advertising in India. Discover key topics including media strategies, agency influence, the portrayal of women and sex in ads, and its profound impact on rural consumers. Gain insights into consumer targeting and the crucial role of business communication in this essential read for students and professionals in mass communication, journalism, and management. Understand the forces shaping India’s advertising landscape with this authoritative and informative publication.
5 in stock
