Description
- ISBN-10: 9356403260
- ISBN-13: 978-9356403260
- Publisher: Bloomsbury Academic India
- Publication date: 18 May 2023
- Language: English
- Print length: 328 pages
Original price was: ₹750.00.₹712.50Current price is: ₹712.50.
Master the art of selling with Sales Management, the essential textbook for today’s sales professionals and students. This comprehensive guide, now in its updated fourth edition, offers a dynamic blend of academic rigor and practical application. Dive into real-world case studies, ethical considerations, key account management, international sales, and effective recruitment strategies. Written by experts with extensive industry and teaching experience, this book breaks down complex topics into ‘Strategy,’ ‘Process,’ and ‘Practice.’ Enhance your understanding with new chapters, updated statistics, practical vignettes, and interviews with sales leaders. Perfect for undergraduate, postgraduate, and MBA programs, this is the definitive resource for anyone looking to excel in sales and sales management.
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