Description
- ISBN-10: 9356403236
- ISBN-13: 978-9356403239
- Publisher: Bloomsbury Academic India
- Publication date: 18 May 2023
- Language: English
- Print length: 280 pages
Availability: In Stock
Innovation Management
SKU: 9789356403239
Original price was: ₹599.00.₹569.05Current price is: ₹569.05.
Unlock the secrets of successful business growth with ‘Innovation Management,’ your essential guide from The Bookish Owl. This comprehensive textbook delves beyond new products to explore groundbreaking services and innovative business models, offering a complete introduction to new business development. Navigate the entire innovation process, from generating and selecting ideas to seamless implementation, at both company and project levels. Packed with evidence-based insights and practical examples, it features contemporary approaches like design thinking, lean innovation, and open innovation. With chapter-end exercises, an in-margin glossary, and multimedia resources, this book is the perfect, accessible resource for undergraduate students seeking a rigorous understanding of innovation management. Elevate your knowledge and drive your business forward.
5 in stock
Description
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