Marketing Research

ISBN-10: 935640318X
ISBN-13: 978-9356403185
Publisher: Bloomsbury Academic India

Name: Marketing Research
SKU: 9789356403185
Availability: InStock

SKU: 9789356403185

Original price was: ₹699.00.Current price is: ₹664.05.

Discover the essentials of Marketing Research with this engaging, non-technical textbook from The Bookish Owl. Tailored for diploma to MBA levels, this fourth edition is your go-to guide for understanding the marketing research process, from digital data to qualitative and quantitative methods. Learn to interpret research outcomes and drive meaningful change. Featuring updated content on big data analytics, social media listening, data visualization, and online research techniques, plus new case studies and industry insights. This accessible book is also ideal for The Market Research Society’s Diploma Module. Enhance your marketing expertise with this comprehensive and practical resource.

5 in stock

Category: Higher Education Textbooks Tag: Alan Wilson