Basic Marketing Research: Customer Insights and Managerial Action, 9th Edition
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Basic Marketing Research: Customer Insights and Managerial Action, 9th Edition

SKU: 9789355738608

Original price was: ₹590.00.Current price is: ₹560.50.

Unlock the power of marketing research with ‘Basic Marketing Research: Customer Insights and Managerial Action, 9th Edition’. This essential guide, perfect for undergraduate and graduate students, demystifies the marketing research process in today’s data-rich environment. Learn to navigate complex data sources and transform raw information into actionable managerial insights. The 9th edition is updated to reflect current industry trends, ensuring you grasp the latest techniques for data analysis and informed decision-making. Elevate your understanding of customer behavior and drive strategic marketing success. Essential reading for aspiring marketing professionals and managers seeking a competitive edge. Explore the future of marketing research at The Bookish Owl.

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Description

  • ISBN-10: 9355738609
  • ISBN-13: 978-9355738608
  • Publisher: Cengage Learning India Pvt. Ltd.
  • Publication date: 15 June 2023
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 366 pages

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