Marketing Strategy: Text and Cases, 8th Edition

Print length: 560 pages
Language: English
Publisher: Cengage Learning India Pvt. Ltd.
Publication date: 15 June 2023

Name: Marketing Strategy: Text and Cases, 8th Edition
SKU: 9789355738486
Availability: InStock

SKU: 9789355738486

Original price was: ₹895.00.Current price is: ₹850.25.

Master the art of effective marketing with MARKETING STRATEGY, 8th Edition by Ferrell, Hartline, and Hochstein. This essential textbook, perfect for “The Bookish Owl” community, guides you in developing customer-oriented, long-term marketing strategies and successful plans. Explore current trends, from digital marketing tools and integrated communication to innovative new models. Featuring contemporary case studies from companies like Tesla, Netflix, Spotify, and Nintendo, alongside insights into the impact of events like the COVID-19 pandemic, this edition emphasizes proactive thinking and adaptation. Learn to analyze, plan, and implement winning marketing strategies covering product labeling, social media segmentation, crisis preparedness, and global innovation. Elevate your marketing expertise with this indispensable resource.

5 in stock

Category: Higher Education Textbooks Tag: O. C. Ferrell/Michael Hartline/Bryan W. Hochstein