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Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap, 10th Edition

SKU: 9789355734587

Original price was: ₹1,125.00.Current price is: ₹1,068.75.

Unlock the secrets of modern marketing with “Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap, 10th Edition”. This comprehensive guide, perfect for students and professionals alike, delves into the dynamic world of advertising and IMC. Explore essential concepts, cutting-edge strategies, and real-world case studies designed to enhance your understanding and application of promotional tools. With the integrated MindTap platform, you’ll engage with interactive content and gain practical experience. Whether you’re building a brand, launching a campaign, or seeking to master marketing communications, this 10th edition offers invaluable insights for success in today’s competitive landscape. Your go-to resource at The Bookish Owl.

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Description

  • Print length: 656 pages
  • Language: English
  • Dimensions: 12 x 10 x 3 cm
  • ISBN-10: 9355734581
  • ISBN-13: 978-9355734587