Concept Building Approach to Digital Marketing, 2nd Edition

Print length: 200 pages
Language: English
Publisher: Cengage India Private Limited
Publication date: 15 October 2021

Name: Concept Building Approach to Digital Marketing, 2nd Edition
SKU: 9789355730305
Availability: InStock

SKU: 9789355730305

Original price was: ₹315.00.Current price is: ₹299.25.

Master the essentials of digital marketing with ‘Concept Building Approach to Digital Marketing, 2nd Edition’. Tailored for Commerce and BBA undergraduates following the CBCS curriculum and the latest LOCF methodology, this book simplifies complex concepts. Explore the nature, functions, importance, and challenges of digital marketing. Gain clear insights into e-customer profiles, customer relationship management (CRM), online promotion tools, and payment gateways. The revised edition also delves into the ethical and legal frameworks crucial for modern digital marketers. Perfect for students seeking a robust foundation in digital marketing principles and practices. Get your copy from The Bookish Owl today and build your digital expertise.

5 in stock

Category: Higher Education Textbooks Tag: Neeru Kapoor