Concept Building Approach to Digital Marketing, 2nd Edition

Master the essentials of digital marketing with ‘Concept Building Approach to Digital Marketing, 2nd Edition’. Tailored for Commerce and BBA undergraduates following the CBCS curriculum and the latest LOCF methodology, this book simplifies complex concepts. Explore the nature, functions, importance, and challenges of digital marketing. Gain clear insights into e-customer profiles, customer relationship management (CRM), online promotion tools, and payment gateways. The revised edition also delves into the ethical and legal frameworks crucial for modern digital marketers. Perfect for students seeking a robust foundation in digital marketing principles and practices. Get your copy from The Bookish Owl today and build your digital expertise.