Description
- ISBN-10: 9355324642
- ISBN-13: 978-9355324641
- Edition: Standard Edition
- Publisher: McGraw Hill
- Publication date: 17 July 2023
- Language: English
- Dimensions: 27.9 x 21.6 x 2.2 cm
- Print length: 608 pages
Availability: In Stock
Retailing Management | 10th Edition
SKU: 9789355324641
Original price was: ₹1,060.00.₹1,007.00Current price is: ₹1,007.00.
Explore the dynamic world of retail with “Retailing Management, 10th Edition” from The Bookish Owl. This essential guide covers the latest transformations in the retail industry, focusing on strategic planning, financial implications, and effective management of merchandise and stores. Discover insights into both large and small, domestic and international retailers, selling both products and services. Key updates include comprehensive discussions on big data analytics, social media marketing for brand promotion and customer engagement, the crucial role of the mobile channel in multichannel strategies, and the global nature of modern retailing. Packed with updated examples, facts, and pedagogical features, this edition is your definitive resource for understanding and succeeding in today’s competitive retail landscape.
5 in stock
