Description
- ISBN-10: 9355321503
- ISBN-13: 978-9355321503
- Edition: Standard Edition
- Publisher: McGraw Hill
- Publication date: 5 May 2022
- Language: English
- Dimensions: 25.3 x 20.1 x 3 cm
- Print length: 776 pages
Availability: In Stock
Consumer Behavior : Building Marketing Strategy | 14th Edition
SKU: 9789355321503
Original price was: ₹1,040.00.₹988.00Current price is: ₹988.00.
Discover the latest insights in “Consumer Behavior: Building Marketing Strategy, 14th Edition.” This essential guide from The Bookish Owl delves into how culture, values, and societal trends shape consumer decisions. Designed for a managerial perspective, it equips you with the knowledge to craft effective marketing strategies. This updated edition features new sections on Generation Alpha, showrooming, webrooming, and online marketing to children, alongside numerous global examples, particularly from India. Explore new cases on leading brands like IKEA and McDonald’s, and gain fresh consumer insights on glocalization and market segmentation. Enhance your marketing acumen with this indispensable resource, packed with updated data and a strong Indian context.
5 in stock
