Digital Marketing 2E
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Digital Marketing 2E

SKU: 9789354972478

Original price was: ₹775.00.Current price is: ₹736.25.

Master the essentials of online promotion with “Digital Marketing 2E,” your comprehensive guide for today’s business landscape. Published by Oxford University Press, this updated edition provides clear explanations of key digital marketing concepts, enriched with relevant Indian and global real-life examples. Explore the evolving opportunities, challenges, tactics, and strategies crucial for integrating the internet into your marketing functions. Ideal for MBA students specializing in Marketing and invaluable for practicing professionals, its application-oriented approach offers practical insights. Gain a solid understanding of internet marketing fundamentals, specifically tailored with an India-centric perspective and comparative analysis against developed economies. Enhance your marketing skills and drive online success with this indispensable resource from The Bookish Owl.

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Description

  • ISBN-10: 9354972470
  • ISBN-13: 978-9354972478
  • Publisher: Oxford University Press
  • Publication date: 30 June 2022
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 500 pages

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