Availability: In Stock

Marketing | 7th Edition

SKU: 9789354602283

Original price was: ₹1,310.00.Current price is: ₹1,244.50.

Discover Marketing, 7th Edition, the definitive guide from The Bookish Owl for understanding and applying marketing principles. This essential textbook builds upon its legacy, offering clear explanations and relatable examples for students and professionals alike. It provides comprehensive coverage of the field, enhanced with engaging features like Adding Value, Ethical Social Dilemmas, Marketing Analytics, and Marketing Digitally. Explore how businesses create and maintain customer value through practical case studies and real-world applications. This edition is updated with new content on online marketing frameworks, technological advancements, and the evolving marketing landscape, making it an indispensable resource for mastering modern marketing strategies and building lasting customer relationships.

5 in stock

Description

  • ISBN-10: 9354602282
  • ISBN-13: 978-9354602283
  • Edition: 7th
  • Publisher: McGraw Hill
  • Publication date: 16 October 2021
  • Language: English
  • Dimensions: 27.9 x 21.6 x 2.7 cm
  • Print length: 700 pages