Original price was: ₹999.00.₹799.20Current price is: ₹799.20.
Explore the fascinating rise of ‘brand-name capitalism’ in interwar colonial India with ‘The Emergence of Brand-Name Capitalism in Late Colonial India’. This insightful book delves into the birth of professional advertising in Western India during the 1920s and 1930s. Discover how global manufacturers cultivated a market for their commodities among the Indian middle class through innovative verbal and visual advertising strategies. Analyzing campaigns for popular products from soaps and tonics to household technologies, the author reveals the triumphs and limitations of this nascent consumer economy. Essential reading for understanding South Asia’s place in global consumer capitalism and the history of advertising, presented by The Bookish Owl.
5 in stock
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