Description
- ISBN-10: 9354242626
- ISBN-13: 978-9354242625
- Publisher: Wiley
- Publication date: 1 October 2021
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 400 pages
Availability: In Stock
Marketing Analytics
SKU: 9789354242625
Original price was: ₹1,069.00.₹1,015.55Current price is: ₹1,015.55.
Unlock the power of data with ‘Marketing Analytics,’ the essential guide for marketers, students, and educators. This practical book demystifies marketing decision models and metrics, offering a unified reference for diverse industries like e-commerce, hospitality, and CPG. Learn to navigate the nuances of statistical and machine learning methods for effective marketing decisions. Discover key marketing metrics, understand their application with cutting-edge analytics techniques, and gain insights into industry best practices. ‘Marketing Analytics’ equips you with the knowledge to tackle complex marketing challenges and drive business growth through data-driven strategies. Essential reading for anyone seeking to excel in modern marketing.
5 in stock
