Digital Marketing: From Fundamentals to Future

ISBN-10: 9353501539
ISBN-13: 978-9353501532
Edition: 1st
Publisher: Cengage Learning India Pvt. Ltd.

Name: Digital Marketing: From Fundamentals to Future
SKU: 9789353501532
Availability: InStock

SKU: 9789353501532

Original price was: ₹400.00.Current price is: ₹380.00.

Unlock the world of Digital Marketing with “Digital Marketing: From Fundamentals to Future.” Ideal for students, academicians, and practitioners, this comprehensive guide demystifies digital marketing and social media, offering practical insights and real-world implementation strategies. Explore the convergence of technologies, develop robust digital strategies, and master SEO, content marketing, and web analytics. Each section opens with engaging case studies, bridging historical marketing principles with today’s connected world. Learn to plan, manage, and analyze digital campaigns effectively, setting the foundation for a successful career or improved marketing efforts. This book is your essential launchpad for navigating the dynamic landscape of digital marketing.

5 in stock

Category: Higher Education Textbooks Tag: Swaminathan T. N./Karthik Kumar