Consumer Behavior : A Digital Native,1e
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Consumer Behavior : A Digital Native,1e

SKU: 9789353437695

Original price was: ₹910.00.Current price is: ₹864.50.

Explore the dynamic world of modern consumers with ‘Consumer Behavior: A Digital Native, 1e’. This essential textbook, published by Pearson Education, delves into the evolving landscape of consumer decision-making in the digital age. Perfect for students and professionals alike, this first edition offers a comprehensive understanding of how digital natives interact with brands and products. Discover key theories, case studies, and practical insights to navigate the complexities of today’s marketplace. Gain valuable knowledge to develop effective marketing strategies and understand consumer psychology in a rapidly changing world. An indispensable resource for anyone seeking to grasp the future of consumerism.

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Description

  • ISBN-10: 9353437695
  • ISBN-13: 978-9353437695
  • Edition: First Edition
  • Publisher: Pearson Education
  • Publication date: 1 August 2019
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 480 pages

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