Description
- ISBN-10: 9353435412
- ISBN-13: 978-9353435417
- Edition: third
- Publisher: Pearson Education
- Publication date: 30 June 2019
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 712 pages
Availability: In Stock
Essentials of Services Marketing, 3e
SKU: 9789353435417
Original price was: ₹1,010.00.₹808.00Current price is: ₹808.00.
Discover the essential principles of services marketing with “Essentials of Services Marketing, 3e”. This comprehensive textbook, published by Pearson Education, is your ultimate guide to understanding and mastering the complexities of the service industry. Perfect for students and professionals alike, this third edition provides up-to-date insights, real-world case studies, and strategic frameworks to navigate the dynamic world of service provision. Enhance your knowledge of customer behavior, service design, quality management, and relationship marketing. “Essentials of Services Marketing, 3e” is a must-have resource for anyone looking to excel in services marketing. Get your copy today at The Bookish Owl!
5 in stock
Description
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