Where to Play

Print length: 240 pages
Language: English
Publisher: Pearson Education
Publication date: 28 February 2019

Name: Where to Play
SKU: 9789353430016
Availability: InStock

SKU: 9789353430016

Original price was: ₹140.00.Current price is: ₹133.00.

For every entrepreneur and innovator, ‘Where to Play’ is the essential guide to navigating market opportunities. Are you running fast, but in the wrong direction? This book provides a structured, practical framework, the Market Opportunity Navigator, to help you identify, evaluate, and focus on the most promising markets for your innovations. Avoid common pitfalls of jumping into the first available option. Utilize three reusable worksheets covering market opportunity sets, attractiveness mapping, and agile focus strategy to ensure you select the optimal market and develop a winning plan. Maximize your innovation’s value and achieve sustainable growth with this indispensable resource from The Bookish Owl.

5 in stock

Category: Higher Education Textbooks Tag: Marc Gruber