(Old Edition) Strategic Management of Technological Innovation, 6e
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(Old Edition) Strategic Management of Technological Innovation, 6e

SKU: 9789353168315

Original price was: ₹899.00.Current price is: ₹854.05.

Explore the strategic management of technological innovation with this comprehensive sixth edition, ideal for courses in technology strategy and new product development. This essential textbook mirrors the strategic management process, guiding you from competitive analysis to strategy formulation and implementation. Perfect for both business and engineering students, it features extensive global cases, updated data, and a sharp focus on current innovation trends. Discover practical insights and real-world examples to master technology management and drive successful innovation. A must-have for understanding the dynamics of technological advancement in today’s competitive landscape. Grab your copy from The Bookish Owl today!

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Description

  • ISBN-10: 9353168317
  • ISBN-13: 978-9353168315
  • Edition: Sixth
  • Publisher: McGraw-Hill
  • Publication date: 1 August 2019
  • Language: English
  • Dimensions: 27.3 x 1 x 1.8 cm
  • Print length: 392 pages

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