DESIGNING THE FUTURE
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DESIGNING THE FUTURE

SKU: 9789353166236

Original price was: ₹850.00.Current price is: ₹807.50.

Unlock competitive advantage with ‘DESIGNING THE FUTURE,’ the definitive guide to superior product and service development. Authored by Lean experts James Morgan and Jeffrey K. Liker, this book presents a groundbreaking framework for transforming your business. Discover how industry leaders in aerospace, automotive, healthcare, and more achieve consistent innovation. Learn to identify customer value, create transparent development processes, build high-performance teams, and foster continuous improvement. ‘DESIGNING THE FUTURE’ offers actionable insights, drawing parallels from Toyota’s sustained excellence and Ford’s remarkable transformation under Alan Mulally. Elevate your development capability and consistently deliver exceptional value that resonates with your customers.

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Description

  • ISBN-10: 9353166233
  • ISBN-13: 978-9353166236
  • Edition: First Edition
  • Publisher: McGraw-Hill
  • Publication date: 27 March 2019
  • Language: English
  • Dimensions: 23 x 15.4 x 2.1 cm
  • Print length: 400 pages

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