Description
- ISBN-10: 9789353160777
- ISBN-13: 978-9353160777
- Edition: Seventh
- Publisher: McGraw Hill Education
- Publication date: 28 June 2018
- Language: English
- Dimensions: 24 x 18.3 x 2.5 cm
- Print length: 624 pages
Availability: In Stock
SERVICES MARKETING, 7TH EDITION
SKU: 9789353160777
Original price was: ₹1,025.00.₹973.75Current price is: ₹973.75.
Unlock the secrets of Services Marketing with the 7th Edition by Zeithaml, Bitner, Gremler, and Pandit. This essential text explores the crucial role services play in today’s advanced economies and in the future. Discover how services dominate global markets and how businesses leverage them for customer retention and competitive advantage. The 7th Edition offers a strong managerial focus, featuring real-world company examples and actionable strategies to tackle service-related challenges. Gain the knowledge needed to implement effective service strategies across diverse industries and understand why services are critical for business success. Ideal for students and professionals seeking to master the art and science of service marketing.
5 in stock
