Availability: In Stock

Marketing Data Science: Modeling Techniques in Predictive Analytics with Python and R

SKU: 9789353065744

Original price was: ₹780.00.Current price is: ₹741.00.

Unlock the power of data with “Marketing Data Science: Modeling Techniques in Predictive Analytics with Python and R.” This essential guide, published by Pearson Education, equips marketers and data scientists with practical techniques to build predictive models. Learn to leverage Python and R to analyze customer behavior, optimize marketing campaigns, and drive business growth. With comprehensive coverage of key modeling methods and real-world applications, this book is a must-have for anyone looking to enhance their marketing analytics skills and achieve data-driven success. Ideal for professionals seeking to implement advanced predictive analytics in their marketing strategies.

5 in stock

Description

  • ISBN-10: 9353065747
  • ISBN-13: 978-9353065744
  • Edition: First Edition
  • Publisher: Pearson Education
  • Publication date: 1 January 2018
  • Part of series: FT Press Analytics
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 599 pages