Business Analytics: Applications To Consumer Marketing

ISBN-10: 9351341593
ISBN-13: 978-9351341598
Edition: First Edition
Publisher: McGraw Hill Education

Name: Business Analytics: Applications To Consumer Marketing
SKU: 9789351341598
Availability: InStock

SKU: 9789351341598

Original price was: ₹1,299.00.Current price is: ₹1,234.05.

Unlock the power of data for modern marketing with ‘Business Analytics: Applications To Consumer Marketing’. In today’s competitive landscape, understanding your customers and leveraging vast amounts of data are crucial for success. This essential guide provides practical strategies and real-world examples of applying analytics to drive customer-centric marketing decisions. Discover how to predict outcomes, optimize campaigns, and gain a competitive edge. Featuring industry-wide case studies and covering key areas from acquisition to retention and pricing, this book is your go-to resource for enhancing your organization’s analytics capabilities and achieving business growth. Ideal for marketing professionals, business analysts, and students seeking to master data-driven consumer insights.

5 in stock

Category: Higher Education Textbooks Tag: Sandhya Kuruganti