Description
- ISBN-10: 9351198251
- ISBN-13: 978-9351198253
- Edition: Second
- Publisher: Dreamtech Press
- Publication date: 1 January 2015
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 552 pages
Availability: In Stock
Marketing Management: An Indian Perspective, 2ed | e | k
SKU: 9789351198253
Original price was: ₹899.00.₹854.05Current price is: ₹854.05.
Explore the dynamic world of marketing with ‘Marketing Management: An Indian Perspective, 2nd Edition’. This essential guide from The Bookish Owl delves into core marketing principles, uniquely tailored to the Indian context. Packed with real-life Indian examples and case studies, it offers practical insights into identifying customer needs and crafting effective marketing strategies. Covering fifteen comprehensive chapters, this book navigates you through market-oriented strategic planning, segmentation, targeting, positioning, branding, product development, pricing, distribution, and integrated marketing communications. Ideal for students and professionals, it’s your go-to resource for mastering marketing in India. Unlock a deeper understanding of marketing management today.
5 in stock
