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Consumer Behaviour: The Indian Context (Concepts and Cases), 2/e

SKU: 9789332586499

Original price was: ₹720.00.Current price is: ₹576.00.

Explore the intricacies of consumer decision-making in India with ‘Consumer Behaviour: The Indian Context (Concepts and Cases), 2/e’. This essential textbook, published by Pearson Education, offers a deep dive into the unique factors shaping Indian consumer habits. Featuring a blend of foundational concepts and real-world case studies, it provides invaluable insights for students, marketers, and anyone seeking to understand the dynamic Indian marketplace. Ideal for academic courses and professional development, this second edition is your comprehensive guide to navigating the complexities of consumer behaviour in India. Discover the latest trends and strategies to effectively engage Indian consumers.

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Description

  • ISBN-10: 9332586497
  • ISBN-13: 978-9332586499
  • Edition: Second
  • Publisher: Pearson Education
  • Publication date: 30 June 2017
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 348 pages

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