Availability: In Stock

A Framework for Marketing Management, 6e

SKU: 9789332575394

Original price was: ₹750.00.Current price is: ₹712.50.

Discover the essential guide to modern marketing with ‘A Framework for Marketing Management, 6e’. This comprehensive textbook, published by Pearson Education India, provides a robust understanding of marketing principles and strategies. Ideal for students and professionals, this sixth edition offers updated insights into creating, communicating, and delivering value. Explore key concepts like market analysis, branding, digital marketing, and customer relationship management. ‘A Framework for Marketing Management’ is your go-to resource for navigating the complexities of today’s dynamic marketplace and building successful marketing plans. Available now at The Bookish Owl for your academic and professional growth.

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Description

  • ISBN-10: 9332575398
  • ISBN-13: 978-9332575394
  • Edition: Sixth
  • Publisher: Pearson Education India
  • Publication date: 17 September 2016
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 344 pages