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Essentials of Marketing Research, 1/e

SKU: 9789332571198

Original price was: ₹820.00.Current price is: ₹779.00.

Unlock the power of data with Essentials of Marketing Research, 1/e. This comprehensive textbook, published by Pearson Education India, is your essential guide to understanding and applying marketing research techniques. Ideal for students and professionals alike, this first edition provides a clear and concise exploration of core marketing research principles, methodologies, and applications. Learn how to design research, collect and analyze data, and interpret findings to make informed marketing decisions. With 432 pages of insightful content, this English-language book (ISBN: 9789332571198) is a must-have resource for mastering the fundamentals of effective marketing strategy development.

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Description

  • ISBN-10: 9332571198
  • ISBN-13: 978-9332571198
  • Edition: First Edition
  • Publisher: Pearson Education India
  • Publication date: 1 April 2016
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 432 pages

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