MARKET BASED MANAGEMENT, 6TH EDN

ISBN-10: 9332549672
ISBN-13: 978-9332549678
Edition: 6th
Publisher: Pearson Education India

Name: MARKET BASED MANAGEMENT, 6TH EDN
SKU: 9789332549678
Availability: InStock

SKU: 9789332549678

Original price was: ₹735.00.Current price is: ₹698.25.

Unlock the secrets to driving profitability with “Market-Based Management, 6th Ed.” This essential guide from The Bookish Owl delves into the critical link between marketing performance, strategy, and business profit. In today’s competitive landscape, understanding and measuring marketing effectiveness is paramount. This updated edition provides in-depth insights into key metrics and analytics, while also embracing the transformative impact of technology on modern marketing practices. Discover how to leverage robust marketing strategies to build sustainable profits and enhance your business’s financial success. Perfect for business professionals, marketers, and students seeking to master market-based management principles.

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Category: Higher Education Textbooks Tag: Best