Pearson MARKETING IN THE ROUND: HOW TO DEVELOP AN INTEGRATED MARKETING CAMPAIGN IN THE DIGITAL ERA

ISBN-10: 9789332539327
ISBN-13: 978-9332539327
Edition: 1st
Publisher: Pearson Education India
Publication date: 1 January 2014

Name: Pearson MARKETING IN THE ROUND: HOW TO DEVELOP AN INTEGRATED MARKETING CAMPAIGN IN THE DIGITAL ERA
SKU: 9789332539327
Availability: InStock

SKU: 9789332539327

Original price was: ₹530.00.Current price is: ₹503.50.

Unlock the power of integrated marketing in the digital era with “Pearson MARKETING IN THE ROUND.” This essential guide, from Gini Dietrich and Geoff Livingston, is a must-read for marketing, communications, and PR leaders. Learn to dismantle organizational silos and synchronize your messaging, strategies, and tactics across all channels – from social media and mobile to TV and print. Discover how to create a flexible marketing hub that speaks coherently to customers, delivering targeted messages and building real synergies. With practical exercises, real-world case studies, and a focus on results, this book provides a step-by-step strategy to optimize every medium, leverage research and metrics, and drive maximum value from every marketing investment. Elevate your campaigns and achieve unparalleled success in today’s complex landscape.

5 in stock

Category: Higher Education Textbooks Tag: DIETRICH