Description
- ISBN-10: 9789332518926
- ISBN-13: 978-9332518926
- Edition: 1st
- Publisher: Pearson Education India
- Publication date: 1 January 2013
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 360 pages
Availability: In Stock
FORTUNE AT THE BOTTOM OF THE PYRAMID
SKU: 9789332518926
Original price was: ₹1,110.00.₹1,054.50Current price is: ₹1,054.50.
Unlock groundbreaking strategies for global business with “Fortune at the Bottom of the Pyramid,” the 5th Anniversary Edition by C.K. Prahalad. Discover how leading companies are not only generating profit but also alleviating poverty by tapping into the vast markets of the world’s poorest populations. This essential read reveals proven, profitable realities and the latest tactics for success in developing nations. Featuring interviews with innovative CEOs and updated case studies on initiatives like Unilever’s billion-dollar Indian business and Jaipur Rugs’ global supply chain, this edition provides up-to-the-minute insights into wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad definitively answers key questions about market viability, scale, profit, innovation, and global opportunity. Essential for any forward-thinking business leader at The Bookish Owl.
5 in stock
Description
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