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Integrated Advertising, Promotion and Marketing Communications, 6e

SKU: 9789332518377

Original price was: ₹1,030.00.Current price is: ₹824.00.

Unlock the secrets of modern marketing with “Integrated Advertising, Promotion and Marketing Communications, 6e.” This comprehensive guide, published by Pearson Education India, is your essential resource for mastering the dynamic world of advertising and promotion. Explore the latest strategies and essential concepts that drive successful marketing campaigns in today’s competitive landscape. Perfect for students and marketing professionals alike, this 6th edition delves deep into creating cohesive and impactful communication plans. Elevate your understanding and boost your career with this authoritative textbook. A must-have for anyone serious about integrated marketing communications. Get your copy from The Bookish Owl today!

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Description

  • ISBN-10: 9332518378
  • ISBN-13: 978-9332518377
  • Edition: 6th
  • Publisher: Pearson Education India
  • Publication date: 1 January 2013
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 460 pages