Description
- ISBN-10: 8190867598
- ISBN-13: 978-8190867597
- Publisher: Gen Next Publication
- Publication date: 1 January 2009
- Language: English
- Dimensions: 22 x 13 x 2 cm
- Print length: 319 pages
Original price was: ₹180.00.₹117.00Current price is: ₹117.00.
Unlock the secrets of modern marketing with “Marketing Management” by Amar Jyoti, available at The Bookish Owl. This essential guide dives deep into the latest marketing trends, emphasizing the crucial link between marketing and all other business functions. Discover how to craft effective market plans, drive customer-focused action, and build strong brands. Explore key topics like customer relationship management, international marketing, consumer behavior, competitive strategies, and sales force management. Ideal for students and professionals, this book provides a comprehensive framework for understanding and implementing successful marketing strategies in today’s dynamic business landscape. Enhance your marketing knowledge and boost your business success with this indispensable resource.
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