MANAGEMENT AND ENTREPRENEURSHIP
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MANAGEMENT AND ENTREPRENEURSHIP

SKU: 9788190675789

Original price was: ₹345.00.Current price is: ₹327.75.

Unlock the essentials of business leadership with ‘Management and Entrepreneurship,’ the definitive textbook for Engineering and Management students. This comprehensive guide, perfect for ‘The Bookish Owl’ collection, breaks down complex concepts into easily digestible lessons, requiring no prior subject knowledge. Explore the core functions of management – planning, organizing, staffing, directing, and controlling – alongside vital entrepreneurship principles. Dive into market dynamics with sections on marketing management, product development, and sales. Understand financial aspects through cost accounting, and gain insights into small-scale industries, institutional support, and project preparation. Featuring review questions for effective learning, this book is your key to mastering management and entrepreneurial skills.

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Description

  • ISBN-10: 9788190675789
  • ISBN-13: 978-8190675789
  • Publisher: Arihant
  • Publication date: 1 January 2008
  • Language: English
  • Dimensions: 24 x 18 x 1 cm
  • Print length: 292 pages

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