Availability: In Stock

Database Marketing: Analyzing and Managing Customers

SKU: 9788184893847

Original price was: ₹999.00.Current price is: ₹949.05.

Unlock the power of your customer data with “Database Marketing: Analyzing and Managing Customers.” This comprehensive textbook from The Bookish Owl explores essential strategies for leveraging customer information to drive marketing success. Learn how to effectively analyze customer behavior, segment your audience, and implement targeted marketing campaigns. Ideal for students and marketing professionals, this guide provides the tools and insights needed to build stronger customer relationships and boost sales. Discover the latest techniques in database marketing and gain a competitive edge in today’s data-driven landscape. A must-read for anyone serious about understanding and managing their customer base.

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Description

  • ISBN-10: 8184893841
  • ISBN-13: 978-8184893847
  • Publisher: newagepublishers
  • Publication date: 1 January 2010
  • Book 5 of 8: International Series in Quantitative Marketing
  • Language: English
  • Dimensions: 22.9 x 15.5 x 4.6 cm
  • Print length: 896 pages