Marketing Information Systems

Print length: 327 pages
Language: English
Publisher: Kalpaz Publications
Publication date: 11 January 2012

Name: Marketing Information Systems
SKU: 9788178359151
Availability: InStock

SKU: 9788178359151

Original price was: ₹825.00.Current price is: ₹536.25.

Unlock the power of Marketing Information Systems (MKIS) in the digital age with this essential guide. Explore how Information Technology (IT) transforms organizational functions and specifically enhances marketing practices in India. This book offers a deep dive into evaluating MKIS effectiveness, focusing on crucial aspects like Information Quality, Decision Support, and User Confidence. Discover insights into Design Technology Effectiveness, Functional Effectiveness, User Friendliness, Cost Effectiveness, and System Management. Ideal for students and professionals seeking to systematize and document industry practices, this resource provides a comprehensive look at optimizing MKIS for success. Enhance your understanding and boost your marketing strategies.

5 in stock

Category: Reference Tag: C. Gotlagunta