Description
- Reading age: 12 years and up
- Print length: 296 pages
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Publisher: Kalpaz Publications
- Publication date: 30 September 2004
- ISBN-10: 8178353083
- ISBN-13: 978-8178353081
Availability: In Stock
Advertising in India: Trends and Impacts
SKU: 9788178353081
Original price was: ₹890.00.₹578.50Current price is: ₹578.50.
Discover the dynamic world of ‘Advertising in India: Trends and Impacts’ by The Bookish Owl. This comprehensive guide delves into the history, evolving landscape, and ethical considerations of advertising in India. Explore various advertising media, understand agency influence, and analyze the portrayal of women and the use of sex in advertising. The book critically examines the impact of advertising on rural India and its crucial role in targeting consumers and fostering business communication. Essential reading for students, professionals, and anyone interested in the persuasive power of Indian advertising. Gain insights into key trends and their profound effects.
5 in stock
