Consumer Behaviour
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Consumer Behaviour

SKU: 9788177227543

Original price was: ₹399.00.Current price is: ₹339.15.

Explore the fascinating world of consumer behavior with this comprehensive guide, perfect for students and marketing professionals. “Consumer Behaviour” offers a clear, accessible introduction, grounded in a robust conceptual model that seamlessly connects all topics. Dive into real-world examples and case studies that illustrate theoretical principles in action, helping you understand how consumers make decisions. This Indian Adaptation retains the global context of a world-class text while enriching it with relevant local equivalents. Engage with chapter-opening anecdotes and end-of-chapter exercises designed to sharpen your analytical skills in investigating consumer issues, advertisements, and marketing strategies. A must-have resource for anyone seeking to understand and influence consumer choices in today’s market.

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Description

  • ISBN-10: 8177227548
  • ISBN-13: 978-8177227543
  • Edition: 2008th
  • Publisher: Dreamtech Press
  • Publication date: 28 February 2008
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 724 pages

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