Contemporary Indian Cases in Marketing

Print length: 360 pages
Language: English
Publisher: Dreamtech Press
Publication date: 26 June 2006

Name: Contemporary Indian Cases in Marketing
SKU: 9788177226959
Availability: InStock

SKU: 9788177226959

Original price was: ₹279.00.Current price is: ₹237.15.

Explore the dynamic landscape of Indian marketing with “Contemporary Indian Cases in Marketing” from The Bookish Owl. This essential resource delves into the post-1990s economic liberalization, global cultural influences, and the intense competition faced by Indian businesses. Discover how companies navigate evolving distribution channels and adopt aggressive, customer-centric strategies in response to savvy new entrants. Featuring a comprehensive case method approach, the book covers crucial areas like consumer behavior, segmentation, brand management, sales, distribution, pricing, promotion, services, international, B2B, internet, supply chain, rural, and retail marketing. An indispensable guide for students and professionals seeking to understand modern Indian market dynamics.

5 in stock

Category: Business & Economics Tag: Mukesh Pandey