Understanding India: Cultural Influences on Indian Television Commercials

Print length: 175 pages
Language: English
Publisher: SAGE India
Publication date: 19 May 2014

Name: Understanding India: Cultural Influences on Indian Television Commercials
SKU: 9788132113928
Availability: InStock

SKU: 9788132113928

Original price was: ₹950.00.Current price is: ₹760.00.

Explore the fascinating link between Indian culture and television commercials with ‘Understanding India: Cultural Influences on Indian Television Commercials’. This insightful book delves into how production decisions shape the visual language of Indian TV ads, connecting them to the nation’s rich socio-cultural identity. Based on an ethnographic study, it examines the cinematic aspects of marketing communications within the context of a new consumer culture post-economic liberalization. Discover how these commercials present embedded visions of India. Perfect for those interested in marketing, visual culture, and the evolving Indian media landscape. Get your copy from The Bookish Owl today and understand the soul of Indian advertising.

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Category: Business & Economics Tag: Rohitashya Chattopadhyay