Description
- ISBN-10: 8131791181
- ISBN-13: 978-8131791189
- Edition: Seventh
- Publisher: Pearson Education India
- Publication date: 1 January 2012
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 1021 pages
Availability: In Stock
International Marketing and Export Management, 7e
SKU: 9788131791189
Original price was: ₹1,025.00.₹973.75Current price is: ₹973.75.
Discover the essentials of global commerce with ‘International Marketing and Export Management, 7e’. This authoritative guide provides a clear, accessible perspective on international marketing, with a dedicated focus on export management. Explore the dynamic landscape shaped by technological advancements and evolving trade patterns. The seventh edition covers opportunities for businesses of all sizes in exporting goods, services, intellectual property, and innovative business models. Featuring up-to-date literature discussions, engaging new cases, and practical examples in every chapter, this book is an invaluable resource for students and professionals seeking to navigate the complexities of international markets and drive export success. Enhance your understanding of global business strategies with this comprehensive textbook from The Bookish Owl.
5 in stock
