Description
- ISBN-10: 9788131761397
- ISBN-13: 978-8131761397
- Edition: First Edition
- Publisher: Pearson Education India
- Publication date: 1 January 2011
- Language: English
- Dimensions: 20 x 14 x 4 cm
- Print length: 392 pages
Availability: In Stock
CASE STUDIES IN MARKETING MANAGEMENT
SKU: 9788131761397
Original price was: ₹760.00.₹608.00Current price is: ₹608.00.
Unlock the complexities of marketing in emerging economies with “CASE STUDIES IN MARKETING MANAGEMENT” from The Bookish Owl. This essential resource delves into the unique challenges and opportunities within the dynamic Indian market, from diverse consumer segments to the influence of Westernization. Featuring a curated collection of real-world cases, many drawn from the prestigious Ivey Business Case collection, this book bridges the gap between marketing theory and practical application. Ideal for management students and educators, it provides insightful case studies designed to enhance comprehension and prepare future leaders for the intricate landscape of modern marketing management. Discover unparalleled consumer insights specific to India and refine your strategic thinking.
5 in stock
